Leveraging Collaboratory's News and Research for a Modern Social Media Approach in Higher Education
Integrated product updates, customer testimonials, and industry research on higher education engagement. This strategy led to a significant increase in page visibility and a 9% boost in engagement over four months.
Profile Alignment & Optimization
Aligned and optimized existing profiles across social channels to ensure brand coherence and maximize impact. This involved refining elements including bios, images, and contact information to create a unified and professional online presence.
Graphic Assets for Digital Sharing
Developed versatile graphic assets for use across email, social media, and web marketing to support cohesive communications and brand messaging, enhancing overall engagement and ensuring a unified approach across all digital platforms.
Revitalized Marketing Collateral: Open Dataset
Enhanced marketing collateral through optimized webpage content, dynamic slide deck template, and tailored graphics for varied social media platforms.
Webinar Title Slide
Webinar Content Slide
Social Post from Campaign
Webpage: Access Our Data
Strategic Video Content Optimization Plan
Revitalized Collaboratory's video content to boost the effectiveness and appeal of its product offerings and community support. This plan involved tailoring content to user needs, making it more engaging and impactful through targeted improvements like playlists, descriptive keywords, and enhanced content descriptions.
Partner + Customer Success Playlist Thumbnail
Product Updates Playlist Thumbnail
Help Center Playlist Thumbnail
