EDUCATION
W.P. Carey School of Business at Arizona State University, Tempe, AZ
Bachelor of Science, Digital and Integrated Marketing Communications
Aug 2022 – Dec 2026
- Relevant Coursework: Intro to E-Commerce Marketing with Shopify, Customer Acquisition with Google & Meta
- Awards: New American University Scholarship (Dean’s Award), GVCC Foundation Scholar
- Involvement: Phi Delta Theta Fraternity, American Marketing Association
PROFESSIONAL EXPERIENCE
Arizona State University, Tempe, AZ
Office of University Affairs
May 2023 – Dec 2023
- Led a dynamic content strategy, creating tailored, engaging posts that increased average follower growth by 30% across all social channels, elevating the university's online presence and community partnership success.
- Transformed and optimized content calendar in Google Workspace, boosting organic social media effectiveness. Streamlined processes, enhanced collaboration, and achieved measurable improvements in engagement metrics.
- Partnered with 2023 Miss Juneteenth Arizona to develop marketing collateral, including logos, flyers, and T-shirt designs for TEENgage Conference 2024, a teen-focused civic engagement event in Chandler, AZ.
- Supported ASU Chandler Innovation Center Fabrication Shop's operational efficiency by designing staff T-shirts, updating safety workshop templates, creating a mock-up landing page, and implementing personalized equipment labels.
Collaboratory, Remote
May 2023 - Oct 2023
- Generated social media content that balanced product updates, customer testimonials, and industry research in higher education engagement, resulting in increased page visibility and engagement over four months.
- Enhanced monthly partner newsletter by generating graphics, copywriting, link tagging, and proofreading for timely delivery of key events and announcements.
- Revitalized Open Dataset marketing collateral through optimized webpage content, dynamic slide deck template, and tailored graphics for varied social media platforms.
Desert Hills Lutheran Church, Green Valley, AZ
Mar 2021 – June 2023
- Coordinated end-to-end execution of weekly worship services, optimizing processes, overseeing editing, distribution, and creating engaging digital graphics for different online platforms, enhancing audience engagement.
- Led the successful integration of worship media as sponsored content on a local newspaper website and seamlessly adapted it into a broadcast format for a senior-living partner, resulting in expanded audience reach and increased visibility.
- Worked closely with the Worship Production Director to revamp in-house production systems, including upgrading technology, installing multiple PTZ cameras, and optimizing existing cables for future enhancements.
- Provided technical support for on-campus office computer systems, overseeing upgrades and replacements as needed.
SKILLS & CERTIFICATIONS
- Technical Skills: Digital Marketing (SEO, SEM, A/B Testing, Performance Tracking, Conversion Optimization, Online Advertising, Email Marketing) | Content Creation (Graphic Design, Media Production, Copywriting) | Social Media (Strategy, Management, Analytics) | Marketing Operations (Project Oversight, Process Optimization, Brand Compliance, Campaign Execution)
- Software Skills: Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro) | CMS (Shopify, WordPress, Drupal, Squarespace) | Digital Marketing Tools (Google Analytics, Google Ads, Meta Business Suite, Sprout Social, Moz) | Project Management (Asana, Trello) | Email Marketing (Mailchimp, Constant Contact) | Web Development (HTML, CSS) | Productivity Tools (Microsoft Office, Google Workspace, Slack)
- Professional Certifications: The Global Career Accelerator (E-commerce Specialist, Intercultural Skills), Adobe Certified Professional (Video Design using Premiere Pro, Photoshop), Certified Convo Facilitator
